:root {
  --paper: #FFFFFF;
  --paper-2: #FDF0F4;
  --paper-3: #F9DCE6;
  --ink: #0E0E0E;
  --ink-soft: #5F595B;
  --red: #E3001B;
  --on-red: #FFFFFF;
  --pink: #F58FB0;
  --sky: #D3E3F8;
  --sky-2: #EDF4FD;
  --orange: #FF7A1A;
  --line: rgba(14,14,14,0.12);
  --line-strong: rgba(14,14,14,0.24);

  --font-display: 'EB Garamond', 'Cormorant Garamond', 'Georgia', serif;
  --font-body: 'Archivo', 'Helvetica Neue', Arial, sans-serif;

  --fs-hero: clamp(3.4rem, 9.4vw, 7rem);
  --fs-h1: clamp(2.2rem, 4.6vw, 3.3rem);
  --fs-body: 1.05rem;
  --fs-label: 0.72rem;

  --container: 1180px;
  color-scheme: light;
}

@media (prefers-color-scheme: dark) {
  :root:not([data-theme="light"]) {
    --paper: #0C0B0B;
    --paper-2: #1B1317;
    --paper-3: #2B1B22;
    --ink: #F7F3F3;
    --ink-soft: #B5ACAF;
    --red: #FF3B4D;
    --on-red: #0C0B0B;
    --pink: #F58FB0;
    --sky: #1A2740;
    --sky-2: #111A2B;
    --line: rgba(247,243,243,0.14);
    --line-strong: rgba(247,243,243,0.26);
    color-scheme: dark;
  }
}
:root[data-theme="dark"] {
  --paper: #0C0B0B;
  --paper-2: #1B1317;
  --paper-3: #2B1B22;
  --ink: #F7F3F3;
  --ink-soft: #B5ACAF;
  --red: #FF3B4D;
  --on-red: #0C0B0B;
  --pink: #F58FB0;
  --sky: #1A2740;
  --sky-2: #111A2B;
  --line: rgba(247,243,243,0.14);
  --line-strong: rgba(247,243,243,0.26);
  color-scheme: dark;
}

* { box-sizing: border-box; }
body { margin:0; background: var(--paper); color: var(--ink); font-family: var(--font-body); font-size: var(--fs-body); line-height:1.6; -webkit-font-smoothing: antialiased; }
h1,h2,h3 { font-family: var(--font-display); font-weight: 600; text-wrap: balance; margin:0; line-height:1.05; }
a { color: inherit; }
.wrap { max-width: var(--container); margin:0 auto; padding: 0 1.6rem; }
button { font: inherit; cursor: pointer; color: inherit; }
.label { font-family: var(--font-body); font-weight:600; font-size: var(--fs-label); text-transform: uppercase; letter-spacing: 0.13em; color: var(--ink-soft); }

main, footer { position: relative; overflow-x: clip; }
.section, .hero, footer { position: relative; }
.section > .wrap, .hero > .wrap, footer > .wrap { position: relative; z-index: 1; }

/* NAV */
.nav { position: sticky; top:0; z-index:40; background: var(--paper); border-bottom: 1px solid var(--line); }
.nav__row { display:flex; align-items:center; justify-content:space-between; padding-block: 1.1rem; }
.nav__mark { font-family: var(--font-display); font-weight: 600; font-size: 1.4rem; letter-spacing: 0.01em; text-decoration:none; }
.nav__links { display:flex; gap: 1.8rem; }
.nav__links a { font-size: 0.76rem; text-transform: uppercase; letter-spacing: 0.1em; font-weight: 600; text-decoration:none; color: var(--ink-soft); }
.nav__links a:hover, .nav__links a:focus-visible { color: var(--red); }
@media (max-width: 520px) { .nav__row { flex-wrap: wrap; gap: 0.5rem; } .nav__links { gap: 1.1rem; width:100%; } .nav__links a { font-size: 0.66rem; } }

/* HERO */
.hero { padding: 4rem 0 4.5rem; }
.hero__grid { display:grid; grid-template-columns: 1fr; gap: 3rem; align-items:center; }
.hero__kicker { display:flex; align-items:center; gap:0.6rem; margin-bottom: 1.3rem; }
.hero__kicker .dot { width:7px; height:7px; border-radius:50%; background:var(--ink); }
/* warped serif headlines (the 'Stay so private' look): one flowing line, each word tilted */
h1.warp { font-family: var(--font-display); font-weight: 700; font-size: clamp(3.1rem, 8vw, 5.8rem); line-height: 1.02; letter-spacing: -0.04em; color: var(--red); padding: 0.12em 0 0.2em; }
h1.warp .ln { display: inline-block; white-space: nowrap; margin-right: 0.2em; transform-origin: 0 60%; }
h1.warp .ln:last-child { margin-right: 0; }
h2.warp .ln, h3.warp .ln { display: inline; margin-right: 0.22em; }
h2.warp .ln:last-child, h3.warp .ln:last-child { margin-right: 0; }
h1.warp small { font-size: 0.5em; letter-spacing: -0.02em; margin-right: 0.04em; }
h1.warp .l1 { transform: skewY(-6deg) scaleY(1.06); }
h1.warp .l2 { transform: skewY(1deg); }
h1.warp .l3 { transform: skewY(7deg) scaleY(1.1); }
h2.warp { font-family: var(--font-display); font-weight: 700; font-size: clamp(2.6rem, 5.6vw, 4.2rem); line-height: 1.02; letter-spacing: -0.04em; color: var(--red); padding: 0.1em 0 0.16em; }
/* secondary headlines: one coherent slanted line instead of per-word tilts */
h2.warp, h3.warp { width: fit-content; max-width: 100%; transform: skewY(-3deg) scaleY(1.1); transform-origin: 0 100%; }
@media (max-width: 700px) { h1.warp { font-size: 14vw; } }
.hero__sub { max-width: 40ch; margin-top: 0.6rem; color: var(--ink-soft); font-size: 1.15rem; }
.hero__cta { display:flex; gap: 0.9rem; margin-top: 2rem; flex-wrap: wrap; }
.btn { display:inline-flex; align-items:center; gap:0.4rem; font-size: 0.78rem; text-transform:uppercase; letter-spacing:0.1em; font-weight:600; padding: 0.95rem 1.5rem; border-radius: 999px; text-decoration:none; border: 1px solid var(--ink); color: var(--ink); background:transparent; }
.btn--solid { background: var(--ink); color: var(--paper); }
.btn:hover, .btn:focus-visible { opacity: 0.72; }

.hero__art { position: relative; aspect-ratio: 1.05/1; width: 100%; }
@media (max-width: 780px) { .hero__grid { grid-template-columns: 1fr; } .hero__art { max-width: 420px; margin: 0 auto; aspect-ratio: 1.1/1; } }

/* FLOWERS */
.flw { position:absolute; z-index:0; pointer-events:none;
  width: var(--w, clamp(44px, calc(var(--sz, 8) * 1vw), calc(var(--sz, 8) * 14px)));
  aspect-ratio: 1; transform: rotate(var(--r, 0deg)); }
.flw svg { display:block; width:100%; height:100%; overflow: visible; animation: drift var(--dur, 9s) ease-in-out var(--dl, 0s) infinite alternate; }
.flw.armed { animation: pop .85s cubic-bezier(.3,1.5,.5,1) var(--d, 0s) both; animation-play-state: paused; }
.flw.armed.go { animation-play-state: running; }
@keyframes pop {
  0%   { transform: scale(0) rotate(calc(var(--r, 0deg) - 50deg)); }
  60%  { transform: scale(1.12) rotate(calc(var(--r, 0deg) + 7deg)); }
  100% { transform: scale(1) rotate(var(--r, 0deg)); }
}
@keyframes drift { from { transform: rotate(-5deg) scale(.98); } to { transform: rotate(5deg) scale(1.03); } }

/* yellow doodle flowers whose stems run off the page edge */
.edge { position:absolute; z-index:0; pointer-events:none; overflow:hidden; width: clamp(72px, calc(var(--sz, 12) * 1vw), calc(var(--sz, 12) * 15px)); }
.edge.mir { transform: scaleX(-1); }
.edge img { display:block; width:100%; height:auto; }
@media (prefers-reduced-motion: no-preference) {
  .edge img { animation: edgeIn 1.2s cubic-bezier(.2,.9,.3,1.08) var(--d, 0s) both; animation-play-state: paused; }
  .edge.go img { animation-play-state: running; }
}
@keyframes edgeIn { from { transform: var(--from, translateY(100%)); } to { transform: none; } }
@media (max-width: 800px) { .edge.hm { display: none; } }
.flw.spr { aspect-ratio: auto; }
.flw.spr img { display:block; width:100%; height:auto; animation: sway var(--dur, 9s) ease-in-out var(--dl, 0s) infinite alternate; filter: drop-shadow(0 8px 10px rgba(120,60,0,.2)); }
@keyframes sway { from { transform: rotate(-4deg) translateY(0); } to { transform: rotate(4deg) translateY(-6px); } }


/* statement band */
.statement { position: relative; padding: 3.2rem 0; text-align: center; }
.statement > .wrap { position: relative; z-index: 1; }
.statement .gut { display:block; width: min(560px, 82%); height:auto; margin: 0 auto; transform: rotate(-3deg); }

/* SECTIONS */
.section { padding: 3.8rem 0; border-top: 1px solid var(--line); }
.section-head { margin-bottom: 2rem; }
.section-head .label { display:block; margin-bottom: 0.6rem; }
h2.section-title { font-size: var(--fs-h1); }
.section-note { color: var(--ink-soft); margin: 0.8rem 0 0; font-size: 0.98rem; max-width: 46ch; }

/* WHY PROPAGANDA */
.why-grid { display:grid; grid-template-columns: 1fr; gap: 1.2rem; align-items:start; }
.why-text p { margin: 0 0 1.1rem; max-width: 58ch; }
.why-text p:last-child { margin-bottom: 0; }
.why-text .lead { font-family: var(--font-display); font-style: italic; font-size: 1.85rem; line-height: 1.2; margin-bottom: 1.5rem; }
@media (max-width: 800px) { .flw.hm { display: none; } }
@media (prefers-reduced-motion: no-preference) { .statement > .wrap { position: relative; z-index: 1; }
.statement .gut { animation: pop 1s cubic-bezier(.3,1.4,.5,1) both; animation-play-state: paused; } .statement .gut.go { animation-play-state: running; } }
@media (max-width: 800px) { .why-grid { grid-template-columns: 1fr; gap: 1.6rem; } .why-text .lead { font-size: 1.35rem; } }

/* CATEGORY INDEX */
.index { display:grid; grid-template-columns: repeat(auto-fill, minmax(270px, 1fr)); column-gap: 3rem; }
.index-row { display:flex; align-items:baseline; justify-content:space-between; gap: 1rem; padding: 1.15rem 0; border-top: 1px solid var(--line); text-decoration:none; }
.index-name { font-family: var(--font-display); font-weight: 500; font-size: 1.75rem; line-height:1.1; }
.index-row--live:hover .index-name, .index-row--live:focus-visible .index-name { color: var(--red); }

/* PRODUCT LISTS (shown once products exist) */
.cat-block { padding: 2rem 0 0.4rem; scroll-margin-top: 5rem; }
.cat-block__head { display:flex; align-items:baseline; justify-content:space-between; gap:1rem; margin-bottom: 0.9rem; }
.cat-block__name { font-size: 1.7rem; }
.items { display:grid; grid-template-columns: repeat(auto-fill, minmax(290px, 1fr)); column-gap: 3rem; }
.item-row { display:flex; align-items:center; justify-content:space-between; gap: 0.8rem; padding: 0.85rem 0; border: none; border-bottom: 1px solid var(--line); text-align:left; background:none; font-size: 1rem; width:100%; }
.item-name { display:flex; align-items:center; gap:0.6rem; flex-wrap: wrap; }
.item-meta { display:flex; align-items:center; gap:0.6rem; flex: none; }
.item-row--live { cursor:pointer; }
.item-row--live .item-name { font-weight: 600; }
.item-row--live:hover .arrow, .item-row--live:focus-visible .arrow { transform: translateX(3px); color: var(--red); }
.item-row--live:focus-visible { outline: 2px solid var(--red); outline-offset: 2px; }
.arrow { color: var(--ink-soft); transition: transform .15s ease; }
.pill { font-size: 0.66rem; text-transform: uppercase; letter-spacing: 0.08em; font-weight: 600; padding: 0.28rem 0.65rem; border-radius: 999px; background: var(--paper-2); color: var(--ink-soft); white-space: nowrap; }
.pill--status { background: var(--paper-3); color: var(--ink); }
.pill--status .pip { color: var(--red); margin-right: 0.25rem; }
.pill--own { background: var(--red); color: var(--on-red); }

/* ABOUT */
.about__grid { display:grid; grid-template-columns: 1fr; gap: 3rem; }
.about p { max-width: 54ch; font-size: 1.05rem; margin: 0 0 1.1rem; }
.about .lead { font-family: var(--font-display); font-style: italic; font-size: 1.95rem; line-height: 1.15; }
.about a { border-bottom: 1px solid var(--red); text-decoration:none; }
.disclosure-box { align-self:start; background: var(--red); color: var(--on-red); border-radius: 6px; padding: 1.7rem 1.8rem 1.9rem; transform: rotate(-2deg); box-shadow: 10px 10px 0 var(--pink); }
.disclosure-box h3.warp { font-family: var(--font-display); font-weight: 700; line-height: 1.02; letter-spacing: -0.04em; font-size: clamp(2.6rem, 4.6vw, 3.6rem); color: var(--on-red); padding: 0 0 0.25em; margin-bottom: 0.4rem; }
.disclosure-box p { font-size: 1.02rem; line-height: 1.5; color: var(--on-red); max-width:none; margin: 0 0 0.8rem; }
.disclosure-box p:last-child { margin-bottom: 0; }
@media (max-width: 800px) { .disclosure-box { transform: rotate(-1deg); margin: 0.6rem 10px 10px 0; } .about__grid { grid-template-columns: 1fr; } .about .lead { font-size: 1.4rem; } }

/* FOOTER */
footer { padding: 2.4rem 0 3rem; border-top: 1px solid var(--line); }
.footer__row { display:flex; justify-content:space-between; align-items:center; flex-wrap:wrap; gap:1rem; }
.footer__mark { font-family: var(--font-display); font-size: 1rem; }
.footer__ig { text-decoration:none; border-bottom: 1px solid var(--red); font-size: 0.85rem; font-weight:600; }
footer .fine { font-size: 0.78rem; color: var(--ink-soft); margin-top: 1.1rem; max-width: 60ch; }

/* OVERLAY */
.overlay { position: fixed; inset:0; background: rgba(14,14,14,0.5); z-index:60; display:flex; padding: 3vh 1rem; overflow-y:auto; }
.overlay[hidden] { display:none; }
.overlay-panel { background: var(--paper); border-radius: 14px; max-width: 720px; width:100%; margin:auto; }
.overlay-head { display:flex; justify-content:space-between; align-items:center; padding: 1.1rem 1.5rem; border-bottom: 1px solid var(--line); }
.overlay-close { all:unset; cursor:pointer; font-size:0.72rem; text-transform:uppercase; letter-spacing:0.1em; font-weight:600; padding: 0.5rem 0.9rem; border-radius: 999px; border: 1px solid var(--line-strong); }
.overlay-close:hover, .overlay-close:focus-visible { border-color: var(--red); color: var(--red); }
.overlay-body { padding: 1.8rem 1.7rem 2.3rem; }
.pd__verdict { font-family: var(--font-display); font-style: italic; font-size: 1.5rem; margin: 0 0 1.1rem; text-wrap: balance; }
.pd__meta-row { display:flex; gap:0.5rem; flex-wrap:wrap; margin-bottom: 1.7rem; }
.pd__block { margin-bottom: 1.5rem; }
.pd__block .label { display:block; margin-bottom: 0.5rem; }
.pd__block p { margin:0; }
.pd__cta-row { display:flex; align-items:center; gap:1rem; flex-wrap:wrap; margin-top: 1.8rem; padding-top: 1.4rem; border-top: 1px solid var(--line); }
.pd__footnote { font-size: 0.74rem; color: var(--ink-soft); margin: 1rem 0 0; }

@media (prefers-reduced-motion: reduce) { * { animation:none !important; transition:none !important; } }
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior:auto; } }